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Though recognised as one of London’s leading theatres for producing new writing, the Hampstead Theatre identity had lost its way. To coincide with his appointment as Artistic Director, Ed Hall approached Rose to rejuvenate the Hampstead brand.
Our clever play on letter-forms offers a gentle nod to their own creative spirit, and our bold graphic styling provides clarity, allowing them to confidently stand out against their competition.
Since launching the new branding in 2010, the theatre has seen an increase of over 50% in box office income. Their success has seen the highest ever attendance figures in Hampstead’s history, culminating in six consecutive sell out shows, including The Judas Kiss, The Last of The Duchess and Longing.