Jerwood Gallery

Brand creation
Brand development

The brief

The Jerwood Foundation asked us to create an identity for their new gallery in Hastings, on the South coast of England. They wanted a solution sympathetic to the local environment, which would also allow the historic Jerwood Art Collection to sit comfortably alongside an ambitious contemporary art programme.

The solution

Our solution is drawn from the unique visual language of their beach front location with the traditional wood-lap fishing huts the area is famous for. The logotype is inspired by the typography on the fishing boats, the colour palette by the pebbles on the beach.

The result

In their first year since launch, the Jerwood Gallery welcomed more than 65,000 visitors through its doors, and is proving an important catalyst in the regeneration of Hastings. The identity has already garnered several international design awards.

 

Signage
Signage
Logotype
Logotype
Colour palette
Colour palette
Posters
Posters
Posters
Posters
Leaflet
Leaflet
Website
Website
Erasers
Erasers
Pencils
Pencils
Notebook
Notebook
Notebook detail
Notebook detail
Merchandise
Merchandise
Gillian Ayres catalogue
Gillian Ayres catalogue
Gillian Ayres catalogue
Gillian Ayres catalogue
Gillian Ayres catalogue
Gillian Ayres catalogue
Gillian Ayres catalogue
Gillian Ayres catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue
Knock Knock catalogue