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Mediacom are one of the Top 5 biggest media agencies in the world. Ambitious global growth had seen their brand become overstretched and vulnerable to local interpretation throughout their 113 offices in 89 countries. They asked us to evaluate the brand and help them create a strategy which could be easily understood and implemented consistently across the business around the world.
We believe that, regardless of scale, every brand has a story to tell in order to connect to its audiences. In Mediacom’s case, their brand has been built around people – their staff, their clients, and their clients clients: the public. They all have stories to tell, and collectively, help tell Mediacom's story. So our solution was simply to ensure they put the people behind the stories first, and let the stories work their magic.
Mediacom billed £1,255.77m in 2011 – an increase of +6.9% on their previous year's figures. They were also Campaign Magazine's number 1 media agency in the UK in 2012.