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Founded in 1963, The Chadha Group initially built its reputation within the drinks industries through licensing, distilling, sugar manufacturing and brewing. The family business changed their name to Wave Inc. and asked us to help them build a world-class brand platform, capable of accommodating the expansion of their growing business interests.
We redefined their brand strategy, clarified their brand architecture, and created a brand identity which reflects the diverse portfolio of businesses within the group – real estate, malls, multiplexes, sports, education, entertainment and beverages.
We are also helping them develop a communications strategy for 4 major developments within their city portfolios, where each development has its own distinctive personality, whilst retaining a clear association with the Wave Group.