10bet

Solution

In researching the sector, Rose recognised the biggest issue with brands in the online gaming industry is that everyone looks the same. So we started by defining a refreshingly simple brand strategy, creating the 10bet strapline, ‘For the bettor’ which puts punters before the bookie. To increase brand recognition, Rose created a simple, bold and distinctive logo for 10bet. To build an association with the number 10 in the world of sport, Rose also launched the new brand identity by designing a multi award-winning 10 ‘Golden Boot’ campaign, and applied the 10 concept to stationery, merchandise and shirts for new staff signings. Rose also designed the clean and confident UI for the 10bet online gaming experience, commissioning an innovative library of customisable vector illustrations for the brand, to ensure faster download speeds for customers.

Results

Everything has been playfully designed for customers, fans, recognition, simplicity, customisation – for the bettor. Since rebranding, 10bet has gained greater international brand recognition, enabling numerous high profile partnerships including Juventus FC and Chelsea and Ivory Coast legend, Didier Drogba. Our multi-award winning evolved brand identity, has helped 10bet increase revenues and player value, with over 1 million registered customers. The popularity and improved visibility of the brand has also facilitated new partnerships and growth opportunities, with 10bet now operating in 4 continents across the globe.