Brood restaurant is now an institution in the London Borough of Southwark. It sits next to Southwark Cathedral, in the world famous Borough Market – one of the oldest and largest food markets in London.
Over the past decade, competition within Borough Market and the surrounding area had reached saturation point. Previous generations of the family had run cafés in London, so Brood were keen to retain their heritage. But as they were located in an increasingly fashionable ‘foodie quarter’, they were keen to evolve their brand to appeal to a younger audience with a more modern and distinctive identity.
Photography: Magnus Arrevad
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