Design Ventura

Repositioning the Design Museum’s flagship learning project

Brand identity
Brand campaign
Brand assets
Brand activation
Event branding
Award design

Client

Design Ventura is the Design Museum’s flagship learning project for school students in years 9, 10 and 11. The project was launched in partnership with Deutsche Bank, as part of the bank’s global youth engagement programme.

Brief

Although the programme had originally launched in 2010, the Design Museum and Deutsche Bank were disappointed with the number of entries and responses from schools in the first few years of the project, and felt their brand identity for Design Ventura might be too corporate for the young audiences they were looking to attract. So the Design Museum asked Rose to review and reposition the Design Ventura brand identity, to better reflect the creative, entrepreneurial and youthful aspects of the initiative, to make it more accessible and engaging for teachers and students.

Solution

Design Ventura provides students with an opportunity to develop design thinking, creative and business capabilities, and employability skills, by pairing mentors from the design industry with teachers and students. To increase the project’s appeal to 14-16 year olds, Rose felt the brand needed to reflect the students’ roles as designers and entrepreneurs. Consequently, Rose created a new Design Ventura logo – a dovetail-jointed D and V – representing the relationship between students and mentors from the design industry: two elements coming together, in a perfect fit, to create something beautiful and enduring. Working with the Design Museum brand assets, Rose devised a distinctive visual language for all brand applications in print, digital and web. Rose also created the Design Ventura trophy, using two different recycled materials coming together to create the logo. We recommended that – like the students and mentors themselves – the materials and colour-ways used to make up the trophies, should be different each year.

Result

The refreshed brand identity launched in 2013 to help Design Ventura engage with teachers and students over a 3 year period. Rose’s repositioned brand identity has proved so successful, that over a decade later, it is still in use, with Design Ventura seeing over 160,000 students participate in the programme since its inception.¹

¹ventura.designmuseum.org

Design Ventura

Repositioning the Design Museum’s flagship learning project

Client

Brief

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