Deutsche Bank

Client

Deutsche Bank is the global lead partner of the Frieze Art Fair – one of the most influential events in the international art calendar.

Brief

Deutsche Bank has been a firm supporter of contemporary art for over 45 years, curating one of the most significant corporate contemporary art collections in the world. As the main sponsor of the Frieze Art Fair, (including Frieze London, Frieze Masters and Frieze New York) each year, Deutsche Bank hosts clients in its corporate lounge – from exclusive previews (for a limited number of VIP guests) to daily access to the Art Fair. Each year, the lounge hosts a chosen artist, with daily tours and talks provided by the Bank’s art curator for their invited guests: key clients from the Corporate Investment Bank, Private, Wealth and Commercial, and Deutsche Asset Management. The artist selected in 2012, was Keith Tyson. Deutsche Bank asked Rose to develop a creative concept based on the artist and his work, in order to present a distinctive event brand and suite of campaign materials prior to, throughout and following the event.