King’s College London

Client

Founded in 1829, King’s College London is a globally renowned university, dedicated to delivering exceptional education and world-leading research. Their commitment to driving positive and sustainable change in society, is reflected in their vision to make the world a better place.

Brief

The King’s College London (KCL) brand identity and logo were created over 30 years ago, primarily for print applications. Fast forward to the digital-first world we inhabit today, and KCL were becoming increasingly aware of accessibility issues within their existing brand assets and guidelines. In addition, the previous brand guidelines were too basic to provide sufficient clarity and guidance on the many applications now required across the breadth of the university’s communications, faculties and departments. So King’s College London asked Rose to review and evolve their brand positioning, identity, assets and guidelines, to better reflect and support their vision.