King’s Business School

Rebranding one of the UK’s top business and management institutions

Brand strategy
Brand identity
Brand assets
Brand guidelines
Brand activation
Art direction
Tone of voice

Client

King’s Business School are the business school of King’s College London. They are consistently rated in the top five for business and management undergraduate studies in the UK.

Brief

Founded in 2017, King’s Business School was formed as a new faculty within King’s College London. But their rapid rise in status, achievements and reputation, had led them to review their identity and question whether it was fit for purpose to compete in the competitive business school market. King’s Business School asked Rose to evolve their brand strategy and brand identity, to provide a clear and distinctive visual and verbal positioning for the school, whilst ensuring it aligned closely with the King’s masterbrand.

Solution

King’s Business School helps organisations navigate the complexities of global challenges, valuing profit with purpose and success with sustainability. With this in mind, Rose redefined the King’s Business School brand strategy to centre the brand positioning around connecting the business world through sustainable, responsible business practices. The resulting brand identity ensures a clear and strong association with the King’s masterbrand, whilst enabling King’s Business School to express its own personality to audiences (both internal and external).

Result

In the year following the rebranding by Rose, King’s Business School ranked second in the UK for business and management degrees, in the Complete University Guide rankings¹. In the same year, King’s Business School also achieved ‘triple-crown’ accreditation (held by fewer than one per cent of the world’s business schools).

¹ Complete University Guide Rankings 2023