Personal Care is a business worth nearly USD 700 Billion around the world. Unilever is a global leader in the sector, famous for its deodorant, skin care and oral care brands.
Following a review of their strategic framework and the resulting objectives to grow their Skin team (a core part of their Personal Care category), Unilever wanted to develop their role as leaders in the wider global skin community. The Skin team asked Rose to create a brand campaign to share their manifesto and unite their team around the world, to help galvanise a stronger culture to deliver their new strategic framework for the Skin care business.
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