Abcam is a leading global provider of life science research tools, helping scientists make breakthroughs faster, by providing the highest quality reagents.
Through research, Abcam had discovered their brand was perceived simply as a broker of third party antibodies. They wanted to develop their customer base both domestically and internationally, by providing a confident and flexible platform for the business as it moves forward into the future. Abcam asked Rose to help them transform the perception of their brand, to become recognised as an innovation-oriented, quality-focused partner to life science researchers, and help Abcam drive profitable, sustained market share gains.
Alan Hirzel
Former CEO of Abcam
‘The rebrand was a key factor in Abcam’s substantial growth, supporting a period of significant innovation and expansion. It’s clear how pivotal the company’s partnership with Rose was to our success, and how their work continues to shape the Abcam brand today.’
Rebranding a leading global investor in sustainable infrastructure
Evolving one of the world’s most respected healthcare data businesses