Sound and Music is the national charity for new music and composers, promoting and fostering the understanding and appreciation of sonic art and music. They support the development of composers to enable more people to enjoy their work by sharing, creating and distributing events, information and archives.
Since its inception in 2008, Sound and Music had built a reputation as a trusted voice, leader and supporter of new music and composers working in the UK. But their brand had limited assets, and no rationale or guidance on their usage, which had created challenges in external delivery and internal understanding, ownership and advocacy. To coincide with its 10th anniversary, Sound and Music wanted to review and rethink their brand identity, to better reflect them as a flagship national charity. Sound and Music asked Rose to help them evolve and revitalise their brand to raise the organisation’s profile, introducing the artists and composers they represent, along with the music and sound created, to connect with audiences beyond those directly involved in new music.
Branding the UK charity securing the future of music
Repositioning Britain’s most accessible opera company